Making appearances at trade shows can benefit your company in many ways. They can allow you to show off your products to millions of prospects and get people talking about your brand. They also give you a chance to build new industry connections and forge new business relationships. At the same time, they may give you an opportunity to see what your competitors are up to and find ways to overshadow them.
If you truly want to draw attention, though, you’ll need to use some creative trade show booth ideas. While the most effective solutions may vary a bit based on your company and industry, some options are universal. Take a look at some of the most effective ways to make people not only notice your exhibit during a trade show but remember it after the fact.
Gamification
Gamification is one way to get people into your booth and encourage them to learn more about your products. You can hold contests or allow visitors to spin a wheel and win a prize. You might host trivia games with industry-related questions or create scavenger hunts for attendees to participate in. Those are only a few of the options. Gamification is a fun way to get people engaged and make a lasting impression. Be sure to make giving you their contact information one of the prerequisites for eligibility, though.
VR and AR
Another way to attract visitors is to make virtual or augmented reality part of your exhibit. Both give visitors the interactive element they’re looking for and can keep them interested. You can use either of these options to provide more information about your company and products, let people know what you’re planning for the months to come, and give them calls to action. VR and AR can be used as part of the gamification factor as well.
Phone Charging Booth
Having a phone charging booth in your exhibit is sure to draw visitors as well. After all, the majority of attendees are bound to need to recharge their phones at some point. If your booth gives them an opportunity to do so, they’ll jump at it. While they’re taking advantage of that convenience, they’ll probably take notice of your products, and that increases the likelihood of making conversions.
Keeping Things Simple
Trade show attendees have come to expect at least some level of technology at this point. That means you’ll need to incorporate it into your exhibit in some way whether it’s via VR, a photo booth, touchscreen displays, or simple LED lights. Still, there’s a good chance that every other participant is offering the same elements. Sometimes, the best way to stand out is to stray from the herd. As such, keeping things relatively simple could be your key to catching people’s attention.
Getting People’s Attention with Your Trade Show Exhibit
If you want to make an impression on prospects, your trade show booth needs to stand out for all the right reasons. The ideas listed here are some of the most effective ways to do just that. They can catch people’s attention and draw them to your exhibit. From there, you’ll have an opportunity to impress them with your products and services.
